Why is Jon Hamm (Don Draper in Mad Men) such a captivating speaker and presenter?

Here’s my analysis of the first 16 seconds of his performance (view the 22 – 38 second section of the clip) in The Carousel – and why it’s gold.

The Opening Hook

Sometimes presentations don’t go as planned. In this case, the client asked Hamm a question. Hamm answered it and then segued seamlessly into his opening:

“Well, technology is a glittery lure, but there is a rare occasion when the public can be engaged on a level beyond flash, if they have a sentimental bond with the product.”

If he hadn’t been asked the question, he could have just opened directly:

“Consider this… technology, like your cutting-edge technology, is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash, if they have a sentimental bond with the product.”

Words

1. Simple three-part structure: proposition – exception – reveal.

2. Flowing rhythm: almost musical.

3. Classic hook: makes us want to hear more.

Voice & Speech

• Deep, resonant voice.

• Measured, unhurried phrasing (think Obama).

• Elongated pauses at Well, but, product.

• Conversational tone.

Body Language

• Relaxed composure (note the hand in pocket).

• Natural movement.

• Occupies the space fully.

• Gestures that convey thoughtfulness.

The 16 seconds pass quickly – but Hamm accomplishes a great deal. He makes every second count. He owns the conversation from the first words.

How You Can Apply This

Words

• Craft first sentences with the same three-part clarity.

• Generate 3–5 options and get feedback on which hooks best.

Voice & Speech

• Watch for the Presenter’s misperception of time: you always have more time than you think.

• Let pauses sit, to project certainty.

• Use “measuring cup” speaking: short pours of words, pause, then refill. Avoid “firehose” delivery.

Body Language

• Generate composure by stilling the lower half of your body.

• Think of your legs as deeply rooted tree trunks. They’re planted, grounded, and stable. Movement is possible, but deliberate. This grounded stance transmits calm authority.

Your audience judges you in the first seconds. Words, voice, body – yes. But above all, it’s your feeling tone that commands attention. Like Hamm, you can shift from merely “presenting” to truly owning the conversation.

Here’s the LINK for the CLIP

Own the Conversation

Implementation Idea

Within the next seven days, commit to using one of the above ‘How You Can Apply This’ ideas. Maybe, before speaking, pause for a second or two while nodding. Or nail your first ten second of speaking with extra measure.