What is message creation and why is message creation important to becoming a master communicator?
Message creation is how you prepare, plan and structure your messages.
Message creation is important because it can determine how well people understand and/or act upon your key messages.
For example, master communicators know that ‘less is more’. That is, using less words to convey an idea has more impact. They know that ‘tight’ structured messages tailored to the audience project certainty and win approval.
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