Leaving aside what you think Uber, below is my analysis of the the company’s Dara Khoshrowshahi’s presentation of himself and messages, in a 2019 interview with luminary, uber (excuse the pun) interviewer David Rubenstein.

Overall, Khosrowshahi uses an Open, Middle, Close speaking delivery. He is articulate in conveying his thoughts. Like many top-level CEO communicators he is ‘light’ about himself (note the self-deprecating humour near the start) while taking his role seriously.

Rubenstein’s default style could be described as ‘playful’ – with the ability to shift to a more serious style as needed.