The Winning Voice

‘It’s about recognizing that regardless of what the score is, the most important point is that next point.’ Andre Agassi.

If you’re a CIO or senior IT person – picture this scenario . . .  One of your direct reports is presenting to a boardroom of senior, business stakeholders, with the aim of getting [...]

‘AIDA is an acronym used in marketing and advertising that describes a common list of events that may occur when a consumer engages with an advertisement. A – attention: (awareness): [...]

‘People ask for criticism, but they only want praise’. Somerset Maugham When I work with clients, near the start of a workshop/directing a pitch session, I discuss how to give [...]