Confident, composed, clear & convincing. My analysis of RBA Governor’s 1st press conference

 In Behind the Voice, Body language, Delivery, Entrepreneur, Environment, Facial expression, Featured Media, Feedback, Gesturing, Learning from Luminaries, Listening, Luminary, Media, Meetings, Message creation, News, Owning space, Q&A, The Winning Voice, Video, What not to do

Against the benchmark of a credible, believable, self-assured, governor of a central bank, in their first media conference – conveyed through their affect, body language, speech and words – I scored Michele Bullock’s performance in her 6 February, 44 minute press conference, as: 9/10.

Overall, Bullock’s presentation of herself and communication of her ideas was confident, composed, clear and convincing.

Below is further analysis:

Positives areas included:

  • A measured, unrushed delivery.
  • Listening to questions engagingly, and answering them concisely, with an open, middle close structure.
  • Focussed listening.
  • Delivering a simple, consistent message.**
  • A light, ‘playful’ affect.
  • Responding to a question about Taylor Swift in a personable manner.
  • An overall open and non-defensive manner with a seeming willingness to stay at the lectern answering questions, until there were no other questions. This manner is ideal for any pressured situation.
  • Responding calmly and assertively to challenging questions. For example; “The short answer is, that we didn’t make a mistake.” (view the 8:55 – 9:26 minute section of the clip).

Areas for improvement include the following:

  • Bullock began the conference oddly with “Hi” and with laughter, that signalled ill ease and came, most likely, from lack of familiarity with press conferences. An example for opening a press conference is: “Good morning. Thank you for making the time to be here.”
  • Gazing downward when pausing before answering a question or when pausing while speaking. Bullock should have kept her head up and while pausing, gazing into space, thoughtfully. A presenter doesn’t get marked down for appearing thoughtful.
  • In answering double-barrelled questions, to not apologise for not remembering the second/first question. I suggest Bullock should have answered a first or second question, and then put the onus on the journalist to repeat the other question. For example: “Now, what was the first question?”
  • Gesturing in a more disciplined manner and holding gestures in space for a second or two.

(** Luminary researcher Anat Shenker-Osorio maintains, “What is effective in persuasion is to say fewer things and say them more often”.


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