The Winning Voice

It has been said by Arie de Geus, business change expert, that ‘your only sustainable competitive advantage in today’s marketplace is your ability to learn faster than your [...]

Following on from last week’s post, below are more questions to understand your prospect/client before a pitch. 1. How long should this presentation run for? 2. Is my content/tone of this [...]

In relation to last week’s post of WECID (What Else Could I Do) that my competitors won’t do to win a piece of business – below are numerous questions to ask and answer about a [...]

If you’re involved in a competitive business pitch, in addition to a. knowing the customer very well. That is, how they think and feel, and from that understanding, to b. forming your key [...]