Some of you may have seen this stellar and provocative 15-minute presentation by Konstantin Kisin at the February 2025 ARC Conference, delivered to an audience of world leaders.

Leaving aside the merit of Kisin’s ideas, here’s my analysis of his performance as a communicator:

 What Kisin Did Well

• Hooked the audience early

  He opened with a deadpan comment about not complaining about Britain, followed by a tongue-in-cheek comparison to Aleksandr Solzhenitsyn – drawing a warm, unforced chuckle. (Every presenter should aim for a sincere, early smile or laugh from the audience.)

• Used pause effectively

  He allowed space for the audience to react to his humour, rather than rushing past it.

• Employed mimicry with confidence

  His impression of a German politician was bold, followed by a well-timed pause and a self-aware, disarming comment: “Maybe that was a bit much.”

• Deployed rhetorical devices with precision

  A strong use of antimetabole: “We don’t lead the world on innovation because we’re richer. We’re richer because we lead the world on innovation.”

• Projected certainty

  He delivered well-structured, simple propositions – each followed by a pause to let the message land.

• Used analogy and story to clarify ideas

  At the 7:27–7:57 mark, he made an effective point using a Lord of the Rings reference about cowardly lies.

• Leveraged repetition for emphasis

  His use of anaphora – “Most people don’t want managed decline. Most people don’t want to be brow-beaten…” – gave his message rhythm and emotional resonance.

• Owned the physical space

  Gestures like a raised arm on “We are meant to reach for the stars” underlined key points visually.

• Revealed a lighter, human side

  At 14:20, he shifted tone with a natural smile, allowing the audience to see more of him.

• Ended with strength

  A clear and definitive close, which always matters.

Areas for Improvement

• He should have read the quote displayed on screen

  When he shared a quote from Solzhenitsyn, he left the audience to read it themselves. Reading it aloud would have unified the moment and controlled the pace.

• His cadence was rushed and unvaried

  Especially early on, his machine-gun delivery caused some missteps and reduced clarity.

• Overreached with a glib reference

  The line “… judged by the content of their character, not the square they post on Instagram” felt like a crass repurposing of Martin Luther King’s words – more about scoring a laugh than serving the message.

• Too focused on laughs

  Around the 4:00 mark, it seemed his priority shifted to humour over substance. This diluted the power of his ideas.

• Overperformed at times

  A few moments felt performative rather than conversational – particularly his facial expressions, which didn’t always match the tone or content.

• Lacked variation in vocal delivery

  He needed to slow down and lean in when delivering key messages, especially at the end, where his closing words didn’t quite align with the emotional tone of the full talk.

Final Thought

Kisin is a naturally compelling speaker with an instinct for rhythm, structure, and impact. But with a few refinements – particularly around pacing and presence – he could take his communication from powerful to unforgettable.

Here is the LINK to the CLIP

Own the Conversation

Implementation suggestion:

Watch at the least the opening 50 – 60 seconds of Kisin’s presentation – or choose another 50 – 60 second segment that grabs your interest.

As you watch, ask yourself:

• What kind of hook could I use to corral my audience’s attention?

• What analogy could I adapt to drive home a key point?

• How might I borrow from Kisin’s physical presence to own the space more fully?

Then experiment. Try a version in your own words, in your own style – and see what changes.