The Winning Voice

“Well sir I really can’t get mad at a fellow like that. You see, he really isn’t mad at me. I was just the scapegoat. The poor fellow may be in bad trouble with his wife, or his [...]

Too much optimism can lead to procrastination. Unbridled optimism may cause people to sit and wait for good things to happen, thereby decreasing chances of success.  

Ron Huff in his book, Say it in six, shares a simple, powerful template for Corporate story telling.*  Namely:

Lucy Kellaway as always makes some telling and humorous points about reception area etiquette (“Your rudeness in reception may be used against you“, FT 29/3/15). [...]

  One of the strengths of Barack Obama’s personal communication is his natural, easy, genuine smile. This smile reveals aspects of his underlying character, that subtly affects us at a [...]