Consider the following excerpt about the research of Hajo Adam and Adam Galinsky from pp 143 of Deviate by Beau Lotto:

‘This area of research is “enclothed cognition” and shows that not only do others project expectation onto us according to what we wear, but we ourselves project similar expectations that directly influence our perceptions and behaviour…

priming refers to one stimulus influencing behaviour and perception when confronted with a subsequent stimulus . . .