Recently I read a terrific article about the newly appointed CEO of The Ford Motor Company, Jim Hackett. The article was written by Jerry Useem, in a 7/3/19 Australian Financial Review, Review Magazine edition, entitled: Why Ford hired a furniture maker as CEO. 

This article is well-worth reading. A comment in it that made be pause and think was this. “If you look at business history, the winners are almost always those that get their user experience right”.