Late last year I was talking with a client of mine, Justin Stark, Managing Director at Accenture. Justin said that the phrase that was circling around his organisation was, ‘Brilliant Basics’.
That is, there was a focus on people in the organisation doing the basics of business, extraordinarily well.
Doing the basics extraordinarily well is a message I share ad nauseam with my clients. I do this, because many of the my techniques seem on the surface, to be too basic to be effective. Their power is in their execution, particularly when the pressure is on. And if you do the basics very well, in how you present yourself and communicate your ideas,
you’ll separate yourself from a ‘sea of talking heads’.
And as you know there are a lot of talking heads aroun
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