First, let me acknowledge, that with last week’s cyber attack on Optus, Chief Executive Officer, Kelly Bayer-Rosmarin faced an unprecedented, extremely difficult event.

Against the benchmark of the affect, body language, speech and language of a credible, believable, self-assured CEO of a major enterprise, presenting to the media regarding a significant crisis – I scored Bayer-Rosmarin’s performance in her 23:55 minute, 23 September press conference as: 6/10.

Overall, the affect of Bayer-Rosmarin’s presentation of herself and communication of her ideas was disengaged, lacking presence and lacking customer empathy.