Analysis of Optus CEO’s response to cyber attack

First, let me acknowledge, that with last week’s cyber attack on Optus, Chief Executive Officer, Kelly Bayer-Rosmarin faced an unprecedented, extremely difficult event.

Against the benchmark of the affect, body language, speech and language of a credible, believable, self-assured CEO of a major enterprise, presenting to the media regarding a significant crisis – I scored Bayer-Rosmarin’s performance in her 23:55 minute, 23 September press conference as: 6/10.

Overall, the affect of Bayer-Rosmarin’s presentation of herself and communication of her ideas was disengaged, lacking presence and lacking customer empathy.

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Measured, believable speaking from Union Leader Alex Claassens

Leaving aside whether you agree or disagree with the industrial strike action taken by the Rail, Tram & Bus Union (RTBU) led by New South Wales Branch Secretary, Alex Claassens – here is my analysis of the first two minutes of this 31/8/22 media conference clip of the body language, voice and speaking cadence of Claassens, against the benchmark of an credible, believable, inspiring senior officer of a major trade union.

Overall, Claassens’s measured, unrushed speaking cadence combined with the energy he projected through his voice, was impressive.

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