I came across General Stanley McChrystal’s five step process that he uses before a battle, listed below (not sure where I found it). 1. Here’s what I’m asking you to do. 2. Here’s why it’s important. 3. Here’s why I know you can do it. 4. Think about what you’ve done together before. 5. Now let’s go and do it.

Own the Conversation

Implementation suggestion Consider this. How might you adapt McChrystal’s process to delivering your messages – to your direct reports, and to the wider team et al?