How to choose WORDS & SYNTAX for a POWERFUL Message

The words you speak, matter. How you sequence words – the syntax – matters.

Changing words, can change the impact you have on your audience.

For example, in my executive communication coaching, I’ll often share two sentences that only vary in one word. But that one word changes the effect on the audience. Here are the two sentences:

I have to exercise’.

‘I get to exercise’.

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How to DETERMINE your Key MESSAGE

Picture this.

You’ll got an important pitch coming up to your Leadership team and you have 10 minutes for the entire presentation.

But you have so many ideas – disorganised in your mind – that you’re not sure how to choose the best ideas to get sign off on what you want.

Here is a SIMPLE, powerful process to determine your key message(s).

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OWNING space – DON’T ‘GLUE’ your UPPER arms

Do you give yourself license to gesture and use the physical space to the side, and in front of your body?

‘Owning’ and occupying the physical space with measured gestures signals seniority. Minimising the physical space you own and occupy signals the behaviour of a junior.

In her TED talk (the link is below) Alison Ledgerwood, a luminary in her field of social psychology, shares a good trick to improve positive thinking.

However, Ledgerwood’s ‘glued’ upper arms to her torso for most of her talk – undermine her luminary status.

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