A true story about a missed pitching opportunity

A number of years back, I was in an elevator of a major bank, after finishing a meeting. I was joined in the elevator by two, senior Acknowledgmentbusiness people. A moment or so after the elevator door closed, one of the business people said to the other, “We should have asked for more”. The other retorted, “Yeah, that’s what I was thinking.”Continue reading

A surprising factor of a highly rated personality

‘Miron Zukerman and his associates at the University of Rochester reported that a group of college students with Side profile portrait young man talking with sound waves coming out of his open mouth isolated grey wall background. Human face expressions highly attractive voices had more pleasantly rated personalities than students with less attractive voices. As might be expected, they observed a similar effect for facial attractiveness, but the vocal effect was stronger. When personality is involved,

a pretty voice is better than a pretty face.”

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THE great speech from legendary adman Leo Burnett

“. . . But let me tell you when I might demand that you take my name off the door . . . That will be the day when you start trying to make money and less time making advertising . . . When you lose that restless feeling that nothing you do is ever good enough . . . when you are no longer what Thoreau called “a firm with a conscience” . . .AdobeStock_36910847(1) (Large)Continue reading