Imagine this situation. You enter into a business premises, reception area and walk to the reception desk. The receptionist acknowledges you. Now, think of what you usually say, from this point on in the interaction. Handling this situation well might come easily to you, but many business people I observe, mishandle this encounter.Continue reading
A great hook from legendary Ad man David Ogilvy
“At sixty miles an hour the loudest noise in this new Rolls Royce comes from the electric clock.” This line that David Ogilvy wrote for Motor Magazine in 1958 became a model for copywriters everywhere. Continue reading
A simple technique to make a strong connection with people
Bill Gove, legendary professional speaker from the United States, who has now passed on, advised that to make a connection with an audience, at the start of a presentation, you should ‘let the little boy or girl in you come out to play’. What does this mean? It means to bring some of the excitement, energy and exuberance you had as a child (think of yourself as a four year old here) into your speaking and presentation.Continue reading
Cut the cheese Kristina – Barry is like wet lettuce
How to speak so people listen. William Strunk jnr and E.B. White
The versatile ‘Consider this, what if . . .’ opening hook explained
Consider this – what if you could have a versatile opening phrase that you could plug into any speaking interaction or presentation to ‘hook’ people to listen to you? The ‘Consider this – what if?’ opening is one such phrase. Continue reading
Strategies by mining your life to hook an audience to listn
A simple, brief story that you can tie into your key message is a good way to hook your audience. The challenge is how to find a story that is not overdone and staid (eg. the Colonel Sander’s Kentucky Fried Chicken story. It’s usually used as an example of how to be successful by persevering) and that you can tie into your key message.Continue reading