The Winning Voice

Imagine this situation. You enter into a business premises, reception area and walk to the reception desk. The receptionist acknowledges you. Now, think of what you usually say, from this point [...]

“At sixty miles an hour the loudest noise in this new Rolls Royce comes from the electric clock.” This line that David Ogilvy wrote for Motor Magazine in 1958 became a model for [...]

Bill Gove, legendary professional speaker from the United States, who has now passed on, advised that to make a connection with an audience, at the start of a presentation, you should ‘let [...]

Consider this – what if you could have a versatile opening phrase that you could plug into any speaking interaction or presentation to ‘hook’ people to listen to you? The [...]

A simple, brief story that you can tie into your key message is a good way to hook your audience. The challenge is how to find a story that is not overdone and staid (eg. the Colonel [...]