STOP PRESS

Hi Everyone,

From 1 July 2023, my posts will be published fortnightly (instead of weekly). Thank you to my regular readers, my sometimes readers and my new readers for making the time to read the posts. I appreciate it.

Michael K

++++++++++++++++

Let me start by saying, that the use of a story, is one of the best ways to make an idea stick the mind of the listener and/or prompt a listener to take action. However, reflecting on my interactions with clients, colleagues and prospective clients, it seems many people overesteem the use of stories and of storytelling. It seems people believe that telling story has no downside.

At times, the use of a story can have negative consequences.

It can result in a person making a bad decision.

Continue reading