My perennial message – that I repeatedly remind my clients of, is – Perceived genuine passion ‘sells’.

That is, if your audience perceives you to be passionate about your message, they will want to ‘buy’ the message. They will want to ‘buy’ you.

I include the ‘perceived’ word, because there are many communicators who are genuinely passionate about their messages, but the audience can not perceive that passion through their senses. The audience can’t see the passion and/or hear the passion and/or feel the passion.