Let’s agree – athletes choke.

Business people choke too. Perhaps not in the same way that athletes do. For example, a professional tennis player’s choke, could be double faulting in a crucial game.

Business people choke, for example, by projecting timidity or alarm through their face, body language carriage and movement, vocal tone and/or speaking cadence and fluency.

One choking behaviour of business people – that is similar to the choking of athletes is –  rush.