What is a pre-mortem and using it to win your pitch

We’ve all heard of a post-mortem. What about a pre-mortem?

Wikipedia states: ‘A pre-mortem — also known as a premortem — is a managerial strategy in which a manager imagines that a project or organization has failed, and then works backward to determine what potentially could lead to the failure of the project or organization. Heart shape in woman's hands. Cardiovascular medicineContinue reading