When I first work with a client in one on one format, or with a group of participants in my ‘Delivering memorable messages’ program, one common area that people struggle with, is how to be very clear on what their take away message(s) is – that they want the audience to retain and/or act upon – and then be able to translate that words into a one to two sentences or up to three bullet points.

Here is a simple, powerful process to determine your take away message(s) prior to delivering a presentation.