Last week I shared my analysis of a three minute video clip spoken by the former Westpac CEO.

On the theme of ‘What matter is what the customer perceives’ let me share more ideas.

Top performing C-Suite executives I work with are keenly aware of what their facial expression, body language, voice, speaking cadence and words are conveying to their audiences. The default facial expression – of these top performers – often is one of, radiating warmth and acceptance and calm enthusiasm. They are ‘light’ about themselves while taking their job seriously.