‘If you’re not on fire, you’ll lose to someone who is’.
This quote – which you may have heard – comes from a great book, The Little Red Book of Selling, by Jeffrey Gitomer.
Consider this. How much fire – or in effect energy – you bring to your interactions, meetings and presentations? Energy, that is conveyed through your words, face and body language, voice and feeling tone.
Energy projection reduces the impact of foibles. I’ve seen BDMs who were rambling and unclear of their key messages, but their energy kept my attention.