LEARN the art of APOLOGY from former UK PM, David CAMERON
If you ever have to deliver an apology – and you are genuine about that apology – watch this speech before delivering it.
The overall power of the speech for me, came from Cameron’s authentic feeling tone. This feeling was supported with his measured cadence, strong emphasis of certain words, and vocal energy. For example, ‘never, ever, have happened’.
The impact of the speech can be seen in the facial expressions of the men seated behind Cameron.
Cameron’s delivery was akin to that of courtroom judge, delivering a guilty verdict to a defendant.
The Link and Clip are below.