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LEARN the art of APOLOGY from former UK PM, David CAMERON

 In Body language, Delivery, Facial expression, Learning from Luminaries, Luminary, News, Politicians, The Winning Voice, Video, Voice

Former British Prime Minister, David Cameron‘s 4:29 minute speech, apologising for the 1972 Bloody Sunday massacre is one the great speeches of apology.

If you ever have to deliver an apology – and you are genuine about that apology – watch this speech before delivering it.

The overall power of the speech for me, came from Cameron’s authentic feeling tone. This feeling was supported with his measured cadence, strong emphasis of certain words, and vocal energy. For example, ‘never, ever, have happened’.

The impact of the speech can be seen in the facial expressions of the men seated behind Cameron.

Cameron’s delivery was akin to that of courtroom judge, delivering a guilty verdict to a defendant.

The Link and Clip are below.

Here is the LINK to the clip.

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