How to profit from Mark Twain’s take on clear speaking

“Verbal expression is the mirror of the mind. Clear thoughts become clear statements, whereas ambiguous ideas transform into vacant ramblings. AdobeStock_41021796(1) (Large)

The trouble is that, in many cases, we lack very lucid thoughts. The world is complicated, and it takes a great deal of mental effort to understand even one facet of the whole.

Until you experience an epiphany, it’s better to heed Mark Twain: “If you have nothing to say, say nothing.”Continue reading

Why BDMs need to target Hope, Love or Fear

“I only know about four things when I create an ad – love, hope, hate and fear”. AdobeStock_80143739 (Medium)

This is a quote by Bob Goodman from the book, The New Prince by American political commentator and author, Dick Morris

What’s the point in sharing this quotation with you?

Simply this.

When you are prospecting for business keep in mind the emotions of love, hope and fear (omit hate). These three emotions are the hardwired reasons why prospects buy. In particular, hope and fear will be pivotal.Continue reading

Trump versus Clinton Debate One – Body language and speech analysis

What type of leaders are Donald Trump and Hillary Clinton – based on their spoken messages, style, look and body language? Is there anything they need to do to win over voters?AdobeStock_71024322(1) (Large)

When voters make judgements on whom to vote for, they ask themselves questions such as: ‘Do I like the candidate?, Do I trust the candidate?,

Can I emotionally identify with the candidate?, Does the candidate have integrity?, Does the candidate have the bearing and the world view of a leader of state?, Will the candidate be competent?’Continue reading

Wind, Passenger, Anchor metaphor – which one are you?

“Thinking for yourself means finding yourself, finding your own reality. Here’s the other problem with Facebook and Twitter and even The New York Times. 

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When you expose yourself to those things, especially in the constant way that people do now—older people as well as younger people—you are continuously bombarding yourself with a stream of other people’s thoughts.

You are marinating yourself in the conventional wisdom. Continue reading