Message creation

What is message creation and why is message creation important to becoming a master communicator?

Message creation is how you prepare, plan and structure your messages.

Message creation is important because it can determine how well people understand and/or act upon your key messages.

For example, master communicators know that ‘less is more’. That is, using less words to convey an idea has more impact. They know that ‘tight’ structured messages tailored to the audience project certainty and win approval.

Master your message creation with this collection of articles.

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What not to do

How to craft a clear message

Are you a leader or a manager?

Confident, composed, clear & convincing. My analysis of RBA Governor’s 1st press conference

Get promoted more quickly, by solving problems

Do you cram in too much information when you present?

Analysis of Qantas CEO update

Be prepared for every presentation with this cheat sheet

How to interject in a meeting

When using a story can have negative consequences

General Stanley McChrystal’s five step process for getting things done

Learn from the magnetism of former U.S. president Bill Clinton

Don’t make this mistake at the start of your job interview

Analysis of Optus CEO’s response to cyber attack

Why talent is overrated

The danger of saying “I let my work speak for itself”

A simple way to handle a tedious conversation

Accenture CEO on how to package a message

Difficult conversations in the post-pandemic era

My three, top tips for more productive hybrid meetings

Remembering Colin Powell

Ernest Hemingway on getting the words right

LeBron James & Kobe Bryant’s Coach on Winning a Pitch

How Gen. Colin POWELL projects CERTAINTY when he communicates

The DANGER of PREconceived NOTIONS

The POWER of it, CAN’T be OVER-estimated . . .

The WORDS You Speak, MATTER

Do YOU Mistake ACTIVITY, for Action

FOUR minutes = a FULL Day

DO you SQUANDER Your First HOUR?

Are YOU a GREAT Simplifier?

Job INTERVIEW? Do you KNOW how to NAIL the CRUCIAL first 7 minutes

Do you HAVE a PLAYBOOK for video office SET-UP and VIRTUAL communication?

The ART of Communication through VIDEO conferencing – GEMS

GUIDE on WHEN to do FACE to Face versus VIDEO meetings, RE-visited

VIDEO conference communication MASTERY – 2 minute SERIES

GET more speaking IMPACT with this DRILL

LEADERSHIP tips from former TWITTER MD

REQUIRED reading for LEADERS – E. Shackleton’s LESSONS

KEY techniques for PRODUCTIVE video/tele CONFERENCES

How to choose WORDS & SYNTAX for a POWERFUL Message

How to DETERMINE your Key MESSAGE

TIP for ‘NEW to Australia’, NON-English EXECUTIVES

The POWERful FUEL of RETELLING

CEO Wisdom – DISTILLED

STOP Press: NEW Video – PLAN and DELIVER memorable presentations

North Korean DEFECTOR Y. Park’s SPEAKING LESSON

“I DON’T Understand your key message”

PowerPoint. Why you’re still abusing audiences with it, and what to do about it

Here’s how to worksmith an important message

Easy ways to practice for informal encounters with senior execs

How to prepare to give bad news about a job interview

How to give feedback to your boss on his presentations

Learn the best months to ask for a raise

10 ways to handle a glass half-empty colleauge

How to use sound, video and images to make vivid presentations

Plan vivid presentations with help from master director David Fincher

Ways to help English second language speaker with pronunciation

11 presentation structures inspired by Keith Emerson

What famous composer can teach you about planning presentations

A process for constructing business metaphors

3 communicate upward techniques

Use these field-tested pitch techniques to hook your audience

An explanation of why just 2 seconds forms an impression of you

Practical ways to Not, be a English language chauvinist

Learn from rating yourself against these 5 Buddhist strengths

Great questions senior execs can ask to understand what’s going on

Golf Jack Nicklause strategy on visualisation explained

Learn what to avoid from this true pitch story of wasting time

How to use the AIDA schema to construct your pitch

A true story about a missed pitching opportunity

How to profit from Mark Twain’s take on clear speaking

Why BDMs need to target Hope, Love or Fear

A true story about deep knowledge versus ‘chauffer knowledge’

How ‘Help me out here’ is a great phrase for screw-ups

What is a pre-mortem and using it to win your pitch

Make senior execs think with these 26 questions

Why every banker comes to revile the word ‘pitch’

Two questions for your pitch preparation

5 ideas for BDM prospecting

Questions to get inide the head of pitch prospect

A 6 step formal speaking structure for your presentation delivery

This question – will give your pitch a winning edge

Why pitching with a prop can give you an edge

How to forecast the reason for your pitch success

A great six minute template for you pitch

Learn from IKEA’S simplicity virture

What moving toward an audience increases your confidence

What a schema is and why top performers use them

Insightful questions senior execs can ask their reports

Ban this phrase from your PowerPoint presentations

NESB exec? Here’s a way to improve you informal comm skills

What senior executives want from you when you present

A surprising statistic on what your audience will remember

Explanation of key acronmym’s use in my training

The orator Cicero on what makes a great speaker

“If you are not on fire . . .

An example of a personal experience used for a business story

A 6 step formal speaking structure for your presentation delivery

Why feedback is a gift

Why you shouldn’t present like Steve Jobs

How to spotlight your key presentaiton message

A simple effective way to ask for and get honest feedback

Use this powerful question for your pitch preparation

A 5 step process on how to influence without authority

Two powerful question for your job interview prep

Make yourself memorable to senior execs with these 19 questions

How to pitch a meeting to a senior exec

My top, three sales ideas/techniques

How to give & receive compliments

Why not to hand out your slides before your presentation

How persuasion links with your conviction

Get clarity on your brand with this One sheet

Why brevity with senior execs is so important

A proven ‘feeling’ question to answer before your meetings

Why ‘deliver a message’ is a better goal than ‘give a speech’

7 ways to confidently close a 1-1 meeting with a prospect

More, ‘fresh’ opening questions to make prospects think in 1-1 meetings

Early ‘tough’ questions, to deliver value early in 1-1 meetings

What to say at reception to save time and project certainty

The versatile ‘Consider this, what if . . .’ opening hook explained

A classice simple structure for your presentation/pitch

Good Questions to Ask When Hiring Sales People

An example of using a prop in winning a pitch

A powerful question to answer to frame your pitch planning

8 more questions to answer to understand your prospect

15 questions to answer to understand your prospect

Key Questions for understanding your prospect

A question to repeatedly ask when preparing your pitch

A structure your can use for any type of speaking

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